mert alas & marcus piggot
a duo you all need to know if you love fashion photography.

by  Gianguido Rossi


Whenever I have to talk about new top international fashion photographers, I can't to talk about this duo that to my eye are really the best team ever since 15 years to now on! Talk about fashion photography in today's time is always more and more difficult, probably because after digital era and internet era, it is even too easy some time col yourself fashion photographer. As photographer my back ground is way back till the analog era. In that time was not at all easy to have any kind of commission, not even for free!!
This introduction was obligatory before to introduce the little article about the international and super renewed duo Mert Alas and Marcus Piggot.


mert alas photography
mert alas photography
mert alas photography
mert alas photography
mert alas photography

fashion editorial for POP magazine with Giselle Bundchen


Personally I have been following their career since the 2001, when first I saw their fashion editorial in POP. Looking at this editorial I was totally caught by the magic feeling this story was able to release, a story that I add on the gallery, and how you also will be able not at all easy to develop. Since here it was possible to put in evidence the elements that will characterize all their art from the others 20 years to come..


The woman figure it's never isolated, it's also a mainly subject in any single image, a subject never still, but never even real dancing, but again, never really standing still. All the models under their lenses just are so full of energies, an energy expressing by the posture, a posture that never want to protect the subject, but that, at the opposite, propose postures wild open arms, straight shoulder, open legs the model, never hid herself, and let me tel you, this is the goal any photographer can reach in his career.

La-fievre-Grunge-by-Mert-Alas-Marcus-Piggott-4
Versace-Jeans-Fall-2012-Ad-Campaign-1

Versace campaign with Elsa Luijendjik

Another super characteristic element on their work is definitely the super ability in understanding and loving fashion items. 
The Fashion, on their editorials, is always a real active element, alive, able to create mood and participate in the power of the shooting, able to give to the models the perfect attitude and add her also so many energies, glamour, intensity, a dress is never just a dress for the duo, is a fundamental part of the story-telling that has lines, shapes, colors, power, mood that has to be follows, that has to be melted with the light, the model, the general mood, I never saw an outfit just drop on the model, every little fashion detail is totally emphasized and as I said before, fuse on the general magic fluid mood the create.

mert alas photography

Luis Vuitton campaign with Giselle Bundchen

fashion editorial for Vogue Paris

fashion editorial for Vogue Paris Anna Ewers

fashion editorial for Vogue Paris Anna Ewers 2014

mert alas photography

Giorgio Armani campaign

Versace-Jeans-Fall-2012-Ad-Campaign-1

Versce campaign

These two elements, melt together to create a third one element.....their photographic technique

Another term that come in my mind, about their work, is glamour.
To my point of view their fashion glamour style is what really brings them super lucky about their career, a super glamour woman, coming out from the 70s but reexamine under modern light. Strong makeup, wet hair shaped body super accessorized and super appropriate fashion.
The duo is able to create glamour for the male, but at the same time never disturbing the female category, at the opposite proposing a kind of super strong female but extremely feminine and elegant, and theses was kind of new women concept during the begging of the 21 century.

mert alas photography

fashion editorial for Interview mafgazine model Chrity

lara stone

fashion editorial for Interview magazine with Lara Stone

mert alas photography
mert alas photography

fashion editorial for Vogue Paris

Pirelli calendar with Gisele Bundchen

fashion editorial for Vogue Paris

What can I say more about the duo....... a lot more,
I could write a book about their work analyzing any details photo after photo, I spend really months studying their art, but I believe that for now this is more than enough to introduce them.

The duo could be inserted as master today's fashion photography, personalities that really has been able to invent a unique photographic style, such as Peter Lindbergh, Helmut Newton, Ellen Von Unwerth, Albert Watson and Richard Avedon with which, I had the great pleasure to work with in the begginning of my career.

Let's see some more duo's work before introduce some link to be able to connect with them, and a few Bio's informations.

ROSIE-HUNTINGTON-WHITE

fashion editorial for Vogue Paris

Madonna-Mert-Marcus-Interview-Homotography-1

Madonna for Interview magazine

Madonna-Mert-Marcus-Interview-Homotography-1

Madonna for Interview magazine

fashion editorial for Vogue Paris

mert alas photography

fashion editorial for POP magazine

lara-stone-mert-marcus-pop-fw2007-09

fashion editorial for POP magazine with Lara Stone

lara-stone-mert-marcus-pop-fw2007-09

fashion editorial for POP magazine with Lara Stone

mert alas

fashion editorial for POP magazine

mert alas photography
mert alas photography

Gucci campaign

mert alas photography

fashion editorial for Interview mafgazine model Amber

Bio and technical information

Mert Alaş, born in Turkey and Marcus Piggott, born in Wales, met in
England in 1994 after having worked for a brief period in different
areas, Alaş in classical music and Piggott in graphic design.
Piggott was an assistant photographer and Alas was a fashion photo
modeler. After working together in the photography business, they
decided to create a team. When they showed their first photos to
Dazed and Confused, the London fashion magazine, they immediately
made the cover.



They usually works with an incredible team of about 10 people, 5 on the set and 5 for the post-production. They already are on the stage able to give to the client the final mood, if not even the final image ready to go for publication or ADV. The Duo is at the moment probably the most expensive fashion photographer in the world, the budget is about hundreds thousand dollar for each campaign.

Hope you all guys enjoyed our new “Special” about ours talented, like Alex Manchev, if you have some artist to present to us please contact us here or on Instagram.
Please remember that we only select photographers based on Instagram tag and hashtag: @squeezemagazine #squeezetalent

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