photo CLAUDIO BRANI
This is the story, a "young" story, of a very peculiar accessory fashion-brand "Emma Purple". Brand originally created by Caterina Doronzo about 5 years ago in Milano and at a later stage, it was enriched by the one that will become the Brand's Art Director with her real life partner Emanuele.
Skulls, crosses, sacred images, and nooses to hang, are just a few of the odd elements that ironically catch my vision, softley and gently . A very cool mix of feeling, sweetness and pride emerged to me from their ultimate collection. A collection that I was proud to make to be shoted by four young italian photographers.
When you were 15 years old, how did you picture yourself as an adult?
C-When I was young, I actyually never thought about the future, I was a wild free spirit, and use to live day by day.
E- When I was 15 the only though was have fun and discovery more think I could. No matters or plans at all, but nothing last forever. Trouble are always behind the corner like alcohol and drugs.
How did your parents use to see you in the world?
C- I actually prefer not to answer this question.
E- My father died 7 yrs ago. He was very important to me. My mom is my heroine and I she's very proud of me. She's my best friend
Did you ever image , in your youth to set up a fashion brand ?
C- Well the passion for fashion it has been always present into my life. I actually remeber that as child I use to draw rings on my fingers.
E- No I did not!
Is there any particular celebrity that you would like to dress?
C- Defenetly Madonna, Jared Leto, Kate Moss.
E- Yeah off course. Jesus Christ !!
How do you get inspired to create new fashion sets?
C- Through cinema ,art and vintage
E- By my life, my experience my memories and my dreams
Before you were a designer, Caterina, you were previously on the commercial side of fashion. Does that help you know the rules of Brand Marketing ?
C- Oh yes , to have a background on fashion marketing it has been very helpfull to my career.
Are you, loyal or loath following market's rules?
C-.I am loath.
E- mmm I don't know. Im loyal following life's rules
When you start developing your collection, do you have a clear picture of who will
appreciate your line?
C-Yes defenetly yes . Any time i start to design a piece, I know exactly who is going to like it
E- Yes even because that's a first step to create a new collection. in war the rule number one is know yr enemy better than you.
Is it stressful to think that your work will be judged by how well you'll do in your next collection?
C- No I don't really get pressured on being criticized, evaluation is what it's always been, and will always will be.
E- No at all. critics are more important than compliment
Do you remember the worst and the best critiques you've ever received?
C- Luckly the worst ones I usually received were by people are far far away from my personal style, so I was able to forget them very quickly.
E- Yes. u r fabulous and you suck !!! lol
Could you pick out a permanent mark, that is/will be ever-present in your collections since the beginning?
C- Defenetly the buffalo, it is my "must ", it always been and it will always will be on my collections. E- Yeah. the buffalo
Ok ,now I will give you the Aladdin lamp. Your three wishes are.....?
C- Well , my dream? Probably is to be able to live and work at NYC raising up a family, and keep going to be create and create, again and again.
E- Bring my dad back
Ok let's foreshadow the future, you are receiving an Oscar as best fashion designer of the World, there is anyone who you would like to share this award with?
C-Surely, Emanuele my partner in life and professionally as Creative Director of my brand "Emma Purple". His precence is crucial to my, in both private and professional life. And also defenetly my family, I couldn't make it possible without their "human capital" and in the beginning also "economic capital"
E- Of course with caterina and my family.