It’s about one and half years that we start to push much more fashion illustration. I personally find this new way to promote fashion , a real and peculiar way of art. As Squeeze magazine we launch every week new fashion illustrators, all of them, or the majority unknown to the public. And here we are, we are so happy that finally some fashion house start to recognize the important of fashion illustration which has to mix much more on the futures with photography.

Here we would like to present the new Gucci campaign.

The Italian house has released its SS18 campaign that takes us on a mythical exploration of a ‘Utopian Fantasy’ created by Spanish illustrator Ignsi Monreal.

With no limits to the fantasy that can be created with illustrations, the images take us on a journey through the three elements earth, sea and sky. One minute you’ll be submerged in the sea with sheer dresses that end in mermaid tails and the next floating above the clouds. 

Monreal previously looked to Greek mythology for Gucci’s gifting campaign, this time he worked on some famous artworks that you might recognise like Van Eyck’s “Arnolfini Portrait”, Bosch’s “Garden of Earthly Delights” or the instantly recognisable “Ophelia” by John Everett Millais. There’s also the meta Snow White moment – featuring a slumbering model with the Disney version of the princess emblazoned on their sweater. 

Gianguido Rossi


∗photo-credit : If we ever forgot to credit photographers please let us know, we will be happy to add the credit at the relative photo, thanks.

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