We are surpsie how the Italian fashion sistem has been unable to safe and kee his treasure intead of selling them to oustside luxury company.
We can’t understand hwo is possible for an incredible creature such as Versace to fall in strnagers hands.
We always thought that the creative direction after the founder Gianni Versace has been always mor week than the originally one. It’s not enogh to have the same name , Versace, to be able to keep teh magic go on and on years after years.
We are so happy that so many others Italian treasure keep still in Italy such as Armani, Prada, Dolce & Gabbana, Alberta Ferretti, Etro, Ermanno Scervino, Brunello Cucinelli, we keep suppporting theyr efforts to remain in Italy.
We have a story that is a mix of sartorial and creativity, that others company in others country rarely can have. What is created in Italy it supposes stay in Italy. The sensibility and the management are going to be so much different from others country and rarely is going to work well, such as the story of Krizia, solt to the Cineese and after sold again because not in good conditions, as well as Valentino passed to Qatar company and loosing money years after years, to end with Gianfranco Ferre, that after has been sold to stranger company has been shout down completely.
Until just the profit is going to guide the fashion company, rarely we will be able to assist to the new rising talents.
Now Versace it will be under Michael Kors, sold for 1.7 billions euro, what it will be his future only the time will be able to tell us, but for sure many responsibility are to add to the Versace Owners who probably was not so able to read the new tendency of the market to keep the brand at the top ever.
We are keep doing our job, and there are so many new talented to discover and follows, people don’t need anymore only Branded clothes, so this is the time to participate at the creation of new fashion brand coming from the basement instead created by the super mega multinationals holding company.
∗photo-credit : If we ever forgot to credit photographers please let us know, we will be happy to add the credit at the relative photo, thanks.